The VIP event was located in Austin’s bustling downtown on Second Street and opened on Dec. 5, where clothing, jewelry, bags and other goods by designers in the ATX+EGYPT program were sold.

For the VIP Pop-Up event, representatives from the city, including Mayor Steve Adler, joined representatives from Macy’s, the Fashion Incubator and the designers to celebrate the program’s progress. The store remained open to the public until Dec. 20 to allow locals to patronize Austin and Egyptian artists while providing the Cairo designers access to the U.S. market.